Privacy Policy

1. About Cherry Babette

Cherry Babette is an online fashion retailer offering lingerie and related products to customers, including customers located in Canada.

2. Scope of This Privacy Policy

This Privacy Policy applies when you visit our website, browse our collections, create an account, place an order, contact Customer Care, subscribe to marketing communications, interact with our advertisements or otherwise use Cherry Babette services.

Depending on your location, federal or provincial privacy legislation may apply to our handling of your personal information.

3. Personal Information We Collect

Information You Provide

We may collect personal information that you provide directly to us, including:

• Your full name
• Email address
• Telephone number, where provided
• Billing address
• Shipping address
• Order and purchase information
• Account information
• Returns and refund information
• Customer Care communications
• Marketing preferences

Payment Information

Payments are processed through third-party payment processors. Cherry Babette does not normally receive or store your complete credit-card or payment-card number.

Information Collected Automatically

When you interact with our website, we and our technology providers may automatically collect information such as:

• IP address
• Browser type
• Device type
• Operating system
• Approximate location based on IP address
• Pages viewed
• Products viewed
• Shopping-cart activity
• Checkout activity
• Referring website or advertising source
• Cookie identifiers
• Website interaction and session information

4. How We Use Personal Information

We may collect and use personal information for purposes including:

• Processing and fulfilling your orders
• Arranging shipping and delivery
• Providing order and tracking updates
• Processing returns and refunds
• Providing Customer Care
• Authenticating customer accounts
• Maintaining and improving our website
• Personalizing your shopping experience
• Preventing fraud, abuse and unauthorized transactions
• Protecting our website, customers and business
• Measuring website and product performance
• Understanding how customers interact with our website
• Measuring and optimizing advertising campaigns
• Providing relevant advertising where permitted
• Sending marketing communications where permitted
• Meeting accounting, tax, legal and regulatory obligations

5. Consent

Where consent is required by applicable law, we seek consent before collecting, using or disclosing personal information.

The form of consent may depend on the sensitivity of the information and the circumstances in which it is collected.

You may withdraw consent for certain optional uses of your information, subject to applicable legal or contractual restrictions.

Some personal information is necessary to process an order or provide requested services. If you choose not to provide this information, we may be unable to complete your transaction or request.

6. Cookies and Similar Technologies

Cherry Babette and our service providers may use cookies, pixels, tags, local storage and similar technologies to operate and improve our website.

These technologies may be used to:

• Keep our website functioning correctly
• Remember shopping-cart contents
• Remember customer preferences
• Maintain website security
• Measure website traffic
• Understand website usage
• Measure advertising performance
• Attribute purchases to advertising campaigns
• Personalize advertising where permitted

Where required by applicable law, non-essential cookies and similar technologies are used according to your consent choices.

You may also be able to manage cookies through your browser settings or through privacy controls displayed on our website.

7. Meta, Facebook and Instagram Advertising

Cherry Babette may use Meta Business Tools, including the Meta Pixel and related technologies, to understand website activity, measure advertising effectiveness and improve our advertising campaigns.

Depending on your privacy choices and applicable law, information processed through these technologies may include:

• Pages visited
• Products viewed
• Add-to-cart events
• Checkout events
• Purchase events
• Advertising interactions
• Browser and device information
• IP address

Meta may process information according to its own privacy policies and terms. Meta account holders may also have additional advertising and privacy controls available through their Meta account settings.

8. Analytics

We may use Shopify analytics, Google Analytics or similar services to understand how visitors interact with Cherry Babette.

Analytics information may include website usage, traffic sources, approximate location, browser information, device information, interaction data and purchase-related events.

We use this information to understand website performance and improve our services and customer experience.

9. Shopify

Our online store is powered by Shopify.

Shopify provides ecommerce, hosting, checkout, security and related technology services that allow Cherry Babette to operate its online store.

Shopify may process personal information in connection with these services according to its own privacy policies and applicable agreements.

10. Payment Providers

Payments may be processed through Shopify Payments or other payment providers made available through our checkout.

Payment providers may independently collect and process information needed to authorize and complete your transaction, prevent fraud and comply with financial regulations.

11. Email and Marketing Communications

If you subscribe to Cherry Babette marketing communications, we may send you information about:

• New collections
• New arrivals
• Exclusive offers
• Promotions
• Events
• Product recommendations
• Cherry Babette news and inspiration

Where required, we obtain appropriate consent before sending commercial electronic communications.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in the message.

Even if you unsubscribe from marketing, we may still send transactional communications relating to an existing order, return, refund, customer-service request or account.

12. How We Share Personal Information

We may share personal information with third parties where reasonably necessary to operate Cherry Babette and provide our services.

These third parties may include:

• Shopify
• Payment processors
• Product suppliers
• Warehouses and fulfilment providers
• Shipping and delivery companies
• Customer-service technology providers
• Email marketing platforms
• Advertising platforms
• Analytics providers
• Fraud prevention services
• IT and security providers
• Professional advisers

Third-party service providers are provided only with information reasonably necessary to perform services on our behalf, subject to applicable legal and contractual requirements.

13. Legal Disclosures

We may disclose personal information where reasonably necessary to:

• Comply with applicable law or legal process
• Respond to lawful requests from authorities
• Enforce our Terms & Conditions
• Prevent or investigate suspected fraud
• Protect our customers, employees or business
• Protect the security of our systems and services

14. Sale of Personal Information

Cherry Babette does not sell personal information for monetary compensation.

Certain privacy laws may define some disclosures made for targeted advertising purposes more broadly than an ordinary sale. Where such laws apply, we provide the privacy choices required by law.

15. International Processing and Transfers

Cherry Babette operates internationally and uses service providers located in different jurisdictions.

Personal information may therefore be transferred to or processed outside Canada or outside your province of residence, including in jurisdictions where our service providers operate.

When information is processed in another jurisdiction, it may be subject to the laws of that jurisdiction and may be accessible to courts, law-enforcement agencies or government authorities in accordance with applicable law.

16. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected or as required by law.

This may include retention necessary for:

• Order fulfilment
• Customer-service records
• Returns and refunds
• Fraud prevention
• Accounting and tax obligations
• Legal compliance
• Dispute resolution

When information is no longer reasonably required, we take appropriate steps to delete, destroy or anonymize it where appropriate.

17. Data Security

Cherry Babette uses reasonable administrative, organizational and technical safeguards designed to protect personal information against loss, theft, unauthorized access, disclosure, misuse or alteration.

Our service providers may also maintain their own security controls designed to protect the information they process.

However, no method of electronic transmission or storage can be guaranteed to be completely secure.

18. Your Privacy Rights

Depending on the privacy laws applicable to you, you may have rights relating to your personal information.

These rights may include the ability to:

• Request access to personal information we hold about you
• Request correction of inaccurate information
• Ask how your personal information has been used
• Ask to whom certain information has been disclosed
• Withdraw consent where permitted
• Request deletion where applicable
• Opt out of marketing communications
• Raise a concern or complaint about our privacy practices

To protect your privacy and security, we may need to verify your identity before completing certain requests.

Privacy requests can be submitted to: support@cherrybabette.com .

19. Privacy Rights in Canada

Where Canadian privacy legislation applies, Cherry Babette seeks to handle personal information in accordance with applicable federal and provincial privacy requirements.

This includes principles relating to accountability, identifying purposes, consent, limiting collection, limiting use and disclosure, safeguards, transparency and individual access.

20. Quebec Residents

Residents of Quebec may have additional rights under Quebec privacy law.

Where Quebec legislation applies, Cherry Babette will process privacy requests and personal information in accordance with those applicable requirements.

Questions relating to the protection of personal information may be directed to our privacy contact listed below.

21. Children and Minors

Cherry Babette is intended for adult customers and is not directed toward children.

We do not knowingly collect personal information from children in circumstances where parental or guardian authorization would be required by applicable law.

If you believe that a child has provided personal information to us improperly, please contact us so that we can investigate and take appropriate action.

22. Third-Party Websites and Services

Our website may contain links to websites or services operated by third parties.

Cherry Babette is not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies before providing them with personal information.

23. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, technologies, service providers, legal requirements or privacy practices.

When this Privacy Policy is updated, the revised version will be published on this page and the “Last updated” date will be changed.

24. Contact Us

If you have questions about this Privacy Policy, our privacy practices or your personal information, please contact us.